CREATING THE RIGHT IDENTITY FOR YOUR BRAND
Branding your company’s identity is the actual process of creating the logo, color palette, typography, etc. The purpose of your brand is the big reason for your company’s existence. A logo, packaging, typography, and business personality all represent a brand, along with customer service, price, product quality, and corporate responsibility. How do you want to be seen and respected by your direct competitors & more importantly, your target audience?